Alex Goodall

Founder

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We help business owners eliminate the confusion and risk of funnel marketing by creating a VALIDATED funnel DESIGN before they commit to the expense of building an operational funnel.

Do you think Funnel Marketing is Confusing & Risky?

What's a Funnel BaMM? It's a design for a Funnel. Specifically, it's a Blueprint and Map+Model.

A BaMM gets you as close as possible to the optimum funnel design before you even start building it. 

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That way you minimize the time and cost of optimization and you maximize your opportunities for scaling.

DESIGN

When you understand where and how a BaMM fits into the phases of setting up and operating funnel-based marketing - it become obvious why it's so valuable:

Goal

Create a design/blueprint for the funnel. In our case, that's a BaMM

See below for what this consists of.

Risk: Design quality may not be sufficient for BUILD to produce a near-optimal funnel.

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Mitigation: Include all the elements of a BaMM.

BUILD

Goal

Create the funnel artefacts, such as web pages, sales copy, optin forms, lists, email sequences etc.

Risk: Funnel structure and features may be too far from optimal 

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Mitigation: Use a BaMM-style design as a specification.

OPTIMIZE

Goal

Go live!

Then keep sending traffic, testing and adjusting until you're getting a good Return On Traffic Spend (usually, Return On Ad Spend or ROAS)

Risk: HIGH

The risk is how long it takes to achieve a good ROAS. If you start with a highly sub-optimal funnel, optimization could be lengthy and expensive.

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Mitigation: Use a BaMM-style design so you are as sure as you can be that you're STARTING with a close-to-optimal funnel

SCALE

Goal

Find ways to continually increase the traffic to your funnel, whilst maintaining a good ROAS

Risk: The degree to which scaling is actually possible. There are many factors that determine this.

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Mitigation: Using a BaMM-style design provides you with the best information about where to scale, and the most opportunities to keep scaling.

A Funnel BaMM is probably the most valuable business design document you could own.

Your BaMM - Broken Down.  

This is how you get as close as possible to an optimal funnel design.

5WProps

Our method for deriving powerful proposition statements for each of your audiences, based on a deep understanding of their inner world.

No shortcuts here. This is the foundation of much of the later work - including FuTest and, later on, copywriting in Building and ad writing in Scaling.

CuBSP

Detailed documentation of your current business setup, systems and performance.

This is your baseline. It can only get better from here on!

FuHack

An in-depth look at your successful competitors and their funnels to fully understand all components of their success: adjust the 5WProps as needed.

You should model success because it's crazy and expensive to re-invent it.

FuMap

Based on 5WProps, CuBSP and especially FuHack - we create a visual map of what YOUR funnel will be - including traffic sources, pages, email sequences and much more.

We use uniquely powerful new technology that allows the Map to be used for so much more than just visualizing the funnel - see FuMod.

FuMod

Quantify what success looks like for your business, including: KPIs, traffic volumes, traffic costs, optin rates etc. 

We create a model of this - not on a spreadsheet, but on the FuMap.

Later, during BUILD, you (or we, if we go on working for you) will be able to add live tracking data onto the same Map. Awesome, or what?

FuTest

Run initial ads to test which audiences / propositions in 5WProps perform best.

Without FuTest you'll be doing this during Optimize and revising a lot of Build work. FuTest gets you much closer to an optimal design.

And there's a good chance you'll get some hot leads out of it as well!

for us to create a BaMM for YOU

If you're a business that uses, or plans to use, a marketing funnel to

•  Generate leads 
•  Maximise the average Order Value and Lifetime Value of each lead &
•  Scale your business

then a Funnel BaMM is probably the most valuable business design document you could own. 

I'll explain exactly what a BaMM contains in a moment, but first, let me justify that bold claim I just made. 

The 4 Phases of Funnel Marketing

Ready to get your Funnel Marketing off to the best possible (re-)start?

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Then let's chat about creating your invaluable Funnel BaMM!